RFP: Focus on Energy Retail Lighting Promotion

Request for Proposals - Focus on Energy Retail Lighting Promotion

Focus on Energy requests proposals for Promotions with Lighting Manufacturers and Retailers selling ENERGY STAR® certified and Value LED lighting products as part of its Retail Lighting Program.  The Program is designed to educate residential customers and steer them towards making purchases that will help reduce their energy usage. These energy efficient purchases help customers save on their bills, leading to increased customer satisfaction. The proposals should detail comprehensive promotional plans that allow Focus on Energy to maximize cost-effective energy (kilowatt-hour) savings to their customers with a focus on increasing the sale and awareness of a wide variety of quality ENERGY STAR certified and Value LED lighting products.  Promotions should be designed to complement core aspects of the Focus on Energy strategic marketing plan (see the Marketing section). This Program is targeted towards residential customers, so proposals should be for residential lighting products and retailers only.

We invite Manufacturer/Retailer teams to submit proposals for the use of Focus on Energy promotional incentives, and encourage innovative and creative approaches to ENERGY STAR and Value LED lighting promotions. Additionally, Focus on Energy is increasingly interested in maximizing the environmental attributes of energy efficient lighting. Manufacturers are required to abide by all local, state and federal Mercury laws in order to participate.


All proposal should be submitted to:  Focusonenergy@icfi.com