Energy Efficiency Advocacy Toolkit

Michigan Legislators consider future of EO Standard
Learn More about Energy Efficiency in Michigan


Two things to know about energy efficiency: it is the least cost resource for the Midwest and it requires a sustained investment to reap the associated economic, environmental, health and reliability benefits. MEEA’s Advocacy Toolkit brings together a number of resources to convey this message to policymakers and other energy efficiency stakeholders. Use the map below to access factsheets, case studies and contact information for key policymakers in your state. Below the map, you will find a suite of resources – a messaging document to rebut common attacks on energy efficiency and sample letters to the editor and governors – that can be used to advocate for energy efficiency in the Midwest.

Energy Efficiency Policy Factsheets

EE Factsheet

Multifamily Efficiency

Industrial Efficiency

Integrated Resource Planning

Combined Heat and Power

Energy Efficiency Resource Standards


State-Specific Advocacy Materials

Energy Efficiency Advocacy Resources

  • The Economic Impacts of Energy Efficiency Investments in the Midwest
    An overview of the economic benefits of investing in energy efficiency in Indiana, Michigan, Ohio and across the region. Prepared by Cadmus, these reports details job creation, electricity savings, economic growth and more. October 2016. 
  • Challenges and Opportunities in the Midwest
    This presentation reviews the status and trends in energy efficiency in the Midwest as of April 2015.
  • Messaging Energy Efficiency
    While energy efficiency policies bring economic, environmental and grid security benefits to the states, that is often not the message that policymakers hear. This document provides advocates with rebuttals to some of the most common (unfounded) criticisms of energy efficiency.
  • Energy Efficiency Policies, Programs and Practices in the Midwest: A Resource Guide for Policymakers
    This document provides a comprehensive overview of energy efficiency policies and programs employed throughout the Midwest. It allows the reader to compare states across the Midwest and learn about best practices from state and utility energy efficiency leaders.
  • Sample Letter to Editor
    During contested policy debates, the public is bombarded with significant amounts of information and misinformation. Letters to the editor are a way to both draw attention to your issue, control the messaging and ensure that the right information is being disseminated to the public. It is important to stress messages that resonate with the public such as the cost and savings of programs and job creation and economic development benefits.
  • Sample Letters to Governors [1] [2]
    Governors and their staff can be a strong ally to energy efficiency advocates as they are responsible for executive actions and direction to state agencies, influence the legislative agenda and, in some instances, provide direction to public utility commissions. Governors care most about the economic impacts of the state's energy policies and a letter to the governor from an in-state employer is a great way to draw attention to your issue and convey your policy preferences. A letter to the Governor should stress job creation and economic benefits of energy efficiency and can be particularly influential if signed by multiple companies or entities.