Morgan Marketing Partners (MMP) was founded in 1995 and specializes in energy efficiency program planning and design. MMP has provided services to utilities, third party administrators, and Commissions throughout the country. The three principals of the firm; Rick Morgan, Janet Brandt and George Phillips, have collectively almost 100 years of utility and energy efficiency management, implementation and planning experience. Services provided include program design, cost effectiveness modeling (using DSMore), strategic marketing consulting, reengineering and redesign of existing programs, expert testimony, implementation/operations assistance, new product and service development, management assistance, evaluation/assessments of existing programs, and development of energy efficiency plans to increase and improve program results. Clients vary from some of the largest leading utilities and energy companies/organizations in the country to some small Municipal utilities including Duke Energy, California Public Utility Commission, Detroit Edison, Energy Trust of Oregon, PSE&G, Northeast Utilities, Kansas City Power & Light, Jackson EMC, Rochester Public Utilities, MidAmerican Energy, Hawaii Electric, Missouri River Energy Services, Northwest Energy Efficiency Alliance, the State of Indiana and Wisconsin Focus on Energy administered by Wisconsin Energy Conservation Corporation.