utilities

In this webinar D&R International discussed what a Market Lift program is, how it differs from traditional incentive programs and why you should consider adopting a Market Lift approach. D&R was joined by WECC who presented the results of the first Market Lift pilot conducted last year in Wisconsin.

In the first installment of MEEA's new Marketing Energy Efficiency webinar series, held on December 6, 2011, MEEA, E Source, and ECW discussed the role that social media currently plays in the utility space, how it is starting to evolve in efficiency, and what we can expect from utility social moving forward. Also detailed were the challenges and suggested strategies for establishing effective online education.