Utilities among Inspiring Efficiency award winners

January 16, 2012 — 7:57am ET | By Barbara Vergetis Lundin 

The Midwest Energy Efficiency Alliance (MEEA) has announced the winners of its 2012 Inspiring Efficiency Awards. The eight industry leaders selected have made "innovative advances" toward saving money and reducing energy through energy efficiency.
Award recipients include the Iowa Office of Consumer Advocate Attorney Jennifer Easler for spearheading a collaborative effort with Iowa utilities to advance energy efficiency initiatives; the Association of Illinois Electric Cooperatives for its HomE program, which helped 25 distribution cooperatives in Illinois perform nearly 3,500 home energy audits and drive more than $25 million in energy-efficiency investments over just 15 months; AEP Ohio for its successful campaign encouraging 100,000 commercial customers to change out inefficient T12 fluorescent lights with more energy efficient bulbs; and DTE Energy, which teamed up with the Detroit Red Wings on a campaign combining event marketing with social media to promote energy efficiency and reach new customers, growing the utility's social media presence from 250 fans to more than 7,500 in just two weeks.
Read the full story at Fierce Energy